GC PRO NEWS

GC PRO UNVEILS NEVE’S NEW GENESYS CONSOLE TO THE SOUTHERN CALIFORNIA MARKET OVER THREE DAYS AT LEGENDARY OCEAN WAY RECORDING STUDIOS

AMS Neve Head of Analogue Design Robin Porter in front of Neve’s new Genesys console at a recent three-day event unveiling and presenting the console to the Southern California market at Ocean Way L.A. Recording Studios.

WESTLAKE VILLAGE, CA, September 23, 2008 —Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, recently wrapped a successful three-day event at the legendary Ocean Way L.A. Recording Studios. The event, presented in conjunction with leading recording console manufacturer AMS Neve, marked a formal unveiling and presentation of Neve’s new Genesys console to the Southern California market. The L.A. event is part of a tour, with a similar presentation recently occurring in Nashville and events planned for other markets with a GC Pro presence.

At the event, members of the GC Pro team were joined by Robin Porter, AMS Neve Head of Analogue Design, who personally designed the Genesys. Attendees included prominent studio owners and engineers, students, press and other key members of the industry. The event gave them the opportunity to sit behind the console and be hands-on with its actual operation, letting them experience the Genesys’ intricacies themselves.

"These three days saw GC Pro give a proud introduction of the Genesys console to the Southern California market," stated Derek Snyder, GC Pro Director of Business Development (Western Region). "This is a game-changing, state-of-the-art product, and L.A. particularly deserves to be on the cutting edge of all recording technology. The event was an unquestioned success, and we look forward to being the go-to provider of the Genesys for the Southern California market."